DIGITAL MARKETING SPECIALIST

About the Position

We’re a boutique digital agency based in downtown Portsmouth, VA looking for the right Digital Strategist to help fulfill our growing demand for digital advertising, website optimization, and marketing analytics services. This position will report to our Head of Digital Strategy to help create compelling, data-informed digital campaigns and web experiences.

What You’ll Do

  • Aid in the planning, execution, and analysis of digital media campaigns including paid search, SEO, display advertising, retargeting, and Facebook advertising.
  • Manage day-to-day optimization of campaigns including but not limited to creating ad copy, conducting keyword research, bid adjustment, and testing.
  • Use Google Analytics to identify opportunities to improve campaigns and website user experience.
  • Identify opportunities to grow client revenue and relations through optimization and testing.
  • Compile analyses and reports.
  • Keep an eye on what’s happening in a variety of active digital campaigns.
  • Aid in all aspects of communication with clients including project status, reporting, and analyses.
  • Communicate progress, ideas, and goals to clients.
  • Act as project manager for a variety of projects as needed
  • Play an important role in the culture of a fun, quickly growing company.

Estimated Time Breakdown

Campaign optimization 40%
Campaign Strategy & Analysis 10%
Digital Project Management 20%
Reporting 10%
Professional Development  5%
Client Management 15%

The Ideal Candidate

  • 2-6 years of experience in digital advertising and user experience (not required)
  • Organized, self-motivated, analytical, able to manage multiple projects at once
  • Unafraid to ask questions, detail-oriented, and an innovative thinker with an ability to identify and resolve problems.
  • Comfortable in fast-paced environment.
  • Comfortable using the MS suite, specifically using Excel to aid in analysis and report creation.
  • Effective communicator with both clients and internal team members.
  • Professional, confident, and courteous representative of RocketBike.
  • Maintain high levels of up-to-date knowledge of best practices and strategies in the management of online paid media.
  • Sense of humor and positive outlook on life.

Why You’ll Love It

We’re a fun, growing agency with a variety of clients/industries, a great reputation, and hands-on leadership. This is a rare opportunity to do amazing creative work with potential to grow to move up as the company continues to expand. We have an upbeat and casual office on High Street with and all the latest technology you will need.

How to Apply

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